Football media giant develops YouTube and Google channels

New channels expose sports fans to instant coverage

Sports media firm PERFORM has developed multiple Google Chrome applications which will integrate sports content across Google platforms and YouTube channels for its LIVESPORT.tv and Goal.com.

The firm’s latest developments will bring live, highlights and sports news video content to sports fans with access to internet. Perform of course are well known for their coverage of English football.

Content will be advertisement-funded and some content events will be available in the US as a paid live stream.

PERFORM has also developed over 20 applications for the Chrome Web Store for clients including Chelsea, Newcastle, the WTA and TennisTV.

Simon Denyer, joint-CEO of PERFORM commented: “PERFORM is the leading provider of multi-platform sports content and we are delighted to extend the reach of our content across the YouTube and Google Chrome platforms.

“The LIVESPORT.tv and Goal.com channels will allow fans of all sports to watch what they want, when they want it. We are delighted to work with such an influential partner and look forward to working even more closely with Google and YouTube in the future”.